Commerce & Sales
Affiliate Marketing & Management
Trust Metrics is a brand safety planning tool for programmatic advertising founded on the principles of print publishing and the idea that high quality publishers are best suited to host the best quality ads. Beginning about a decade ago, programmatic buying was devaluing the hard work that many legacy publishers put into their editorial, so Trust Metrics sought to reward good content online by informing brand advertisers where to find it and defining exactly what made it superior.